Brand Assets

Branding for The Neem Tree.

Our logo is our most valuable brand asset. Consistent usage of our logo is absolutely essential in establishing brand consistency.

Do’s

Logo Dark

Perfectly proportionate logo

Logo Light
Logo Green

Green colour logo with black text

Alt Logo Dark

Perfectly proportionate logo

Alt Logo Light
Alt Logo Green

Green colour logo with black text

Dont’s

No Logo 3

Do not alter the shape

No Logo 2

Do not add any effect or shadows to the logo

No Logo 1

Do not alter the proportion


Colours

Primary colours

Light Primary Green
#BDEB6B

Secondary colours

Grey
#E9E9E9

Light Grey
#F1F1F1


Typography

Our typeface is functional, scalable, and dynamic. It is transmutable across different formats and environments. So you can see it sitting comfortably within a pop-up box alerting our users, inside our product or maxed-out on a billboard that scales an entire building, catching attention. Every pixel of the new font was perfected to make our users’ reading experience better.

Baskervville

Aa

Regular

Aa

Bold

Open Sans

Aa

Regular

Aa

Bold